Twitter has made a groundbreaking move in the world of social media advertising by becoming the first major platform to allow cannabis advertisements. And now, in an effort to attract more advertisers from states where marijuana is legal, Twitter has eased its cannabis ad restrictions. As per their new rules, certified advertisers are now allowed to feature packaged cannabis products in their ad creative, a significant relaxation from the previous rules that prohibited cannabis advertisers from promoting the sale of their products or showing them in their ads. This move is likely to attract more advertisers from marijuana-legal states, and has important implications for the future of cannabis advertising on social media platforms.
